Marina, Calif. (March 2012) – The Ginger People®, North America’s leading ginger producer, unveil new branding for their #1 selling ginger candy range at the Natural Products Expo (NPE) in Anaheim, CA this March. The new look focuses on the candy’s fresh ginger content and the benefits of ginger. Front-of-pack nutrition information is also incorporated into the design. Consumers will see the new look on store shelves in the spring of this year.
The new packaging features the GIN–GINS® brand across seven varieties of ginger candies, including Original Ginger Chews, Super Strength Ginger Caramels, Double Strength Ginger Hard Candy, Spicy Apple Ginger Chews, Peanut Ginger Chews and Hot Coffee Ginger Chews. A new Ginger Spice Drop, also debuting at the NPE, will round out the line of ginger-based, all natural candies.
“The benefits of ginger needed to take center stage,” says Yanne Clerc, Retail Sales manager at The Ginger People. “We maintained the friendly, approachable personality of our brand so our loyal consumers won’t be confused, but we’ve added more product information and a bold new banner to help better communicate our ginger message.”