London, UK (April 11, 2011) – The Ginger People, North America’s leading ginger brand, announced an expanded commitment to European and Asian markets during last week’s Natural & Organic Products Europe Expo, one of the food and beauty industry’s largest trade shows held in the UK. Following years of double digit growth in the North American market, the company appointed former Vice President of Sales & Marketing, Christie Pearson, to direct their strategic growth plans in Europe and Asia. Based in central Germany, Mrs. Pearson will work closely with existing wholesalers to support marketing initiatives to increase sales of the company’s core confectionery range in major channels. She will also develop partnerships with new distributors and retailers to build distribution of a broader selection of the company’s extensive portfolio of premium ginger products and ingredients. "Export markets are vital to the long term growth of The Ginger People brand, as they provide for greater diversity and also can offset risk in the domestic market,” said Bruce Leeson, President. “Our objective is for European sales to exceed 10% of our worldwide sales within 5 years." The company’s key distributor and warehouse partner in the UK, World Foods Brand Management, recently completed warehouse improvements which also facilitate improved service to continental Europe. With several new product launches on the horizon, including a ground-breaking entry into the skincare category, The Ginger People is set to capitalize on the European penchant for ginger. About The Ginger People The Ginger People (gingerpeople.com) began in 1984 when Australian Bruce Leeson set out to broaden American awareness of ginger. With a focus on ginger's healthy benefits, he and his wife, Abbie Leeson, began creating what is now the most extensive line of premium ginger products and ingredients in the market. The company remains family owned and operated and sells its ginger-based product range throughout the United States and in more than 15 export markets. The Ginger People source ginger from the world's premier growing regions, allowing them to take advantage of the nuances in flavor attributes imparted by the varied terroir. The Ginger People were honoured in 2010 with the food industry’s highest honor, sofi™ Gold for Outstanding product line. The company remains committed to increasing awareness of ginger's culinary versatility and endless healthful benefits by delivering innovative all-natural products.