The Ginger People Introduce Chief Brand Ambassador Mr. Knobs, Goes for sofi™ Gold in Two Categories at New York Fancy Food Show

Marina, Calif. (June 2013) – The Ginger People will introduce their Chief Brand Ambassador Mr. Knobs at the Summer Fancy Food Show in New York on June 30. The company’s oversized brand mascot will greet guests at The Ginger People booth (#2467), give away exclusive fan packs, pose for photos and introduce new products. Mr. Knobs’ show duties also include cheerleading for the brand as it goes for sofi™ Gold in two categories.

“Our brand mascot has appeared on our packaging for 16 years. We decided it was time for our fans to meet him in his 3-D form,” says Abbie Leeson, Executive Vice President. “We worked with our artist and a Canadian design firm for four months to create our ‘lifelike’ ginger mascot. At six foot, six inches and four feet around, Mr. Knobs is unusually large but just as loveable as our iconic ginger character illustrated on our packaging.”

If you miss Mr. Knobs booth side, he’ll be featured on the cover of the show edition of Gourmet News, with an exclusive tell-all interview. Mr. Knobs will address everything from nudity to what makes a small, family-run business successful.

The Ginger People will also be giving away their new fan packs at their booth. Written in the first-person by Mr. Knobs and full of informative ginger content, recipes, health information and a free product coupon, the packs will be given to the first 300 fans.

New products unveiled by The Ginger People this show include the first Organic “Uncrystallized” BARE Ginger and Chef’s Essentials, a line of organic ginger ingredients for the food service trade. This new organic range includes Minced Ginger, Grated Ginger, Pickled Sushi Ginger, Crystallized Ginger Chips, Sweet Ginger Glaze, Ginger Syrup and Ginger Juice. The 30-year ginger company is filling the demand for quality ginger ingredients for the commercial kitchen, in-store deli, bakery and bar. For more information on Chef’s Essentials, please visit

The Ginger People will also be going for the sofi™ Gold at the show in two categories for their Organic Ginger Syrup in the Dessert Topping category and Sweet Ginger Chili Sauce in the Cooking Sauce category.