Marina, Calif. (May 2012) – The Ginger People®, North America’s #1 selling ginger brand, is proud to unveil a fresh new look for their popular Ginger Chews. With the same great flavor and boasting more fresh ginger content than any other candy, award-winning Ginger Chews have been rebranded as Gin Gins® Chewy Ginger Candy.
The new brand focuses on the candy’s fresh ginger content and the benefits of ginger. To help educate consumers, front-of-pack nutrition information is incorporated into the design, along with gluten free and gelatin free messaging.
The new packaging features the Gin Gins® brand across seven varieties of ginger candies, including Original, Spicy Apple, Peanut and Hot Coffee Chewy Ginger Candies, which join the two existing candies in the range - Super Strength Ginger Caramel and Double Strength Hard Candy. New Ginger Spice Drops round out the ginger-centric line of all natural candies.
“We maintained the friendly, approachable personality of our brand so our loyal consumers won’t be confused,” says Yanne Clerc, Retail Sales manager at The Ginger People®. “But we’ve added more product information and a bold new banner to help better communicate our healthy ginger message.”
The new Gin Gins® range of candies are available in stores now.